Gathering and evaluating user requirements, in collaboration with product managers and engineers.

We ask and answer questions such as; Is there already any other equivalent product or service out there in the target market? Is there any other solution being used by people that is useful enough but not perfect? Finally, and accordingly, we work to answer the ultimate question; how can a better UX design make a difference?”

Illustrating design ideas using storyboards, process flows, and sitemaps. Much of the user experience design is about solving problems for users. Therefore, we craft user journeys in our design to focus on how a specific end-user interaction fits into a larger context.

Creating a visual representation of the product using wireframes. The process is iterative; in its essence, we work to find the best answer to the question of how a user flow carries out though an App or site under different use case scenarios?

Visual design is the last step where a style guide and final specs are crafted before handed-off to developers. It’s not only about making things beautiful, but an opportunity to outline, or implement a brand color-scheme and affect usability with layout, visual hierarchy, and contrast.

Collaborating with the marketing team, and internal and external designers, to ensure the creation and delivery of tailored experiences for the digital user.